DIGITAL MARKETING

★★★★★

(2,095 ratings) 50,000+ Student

DIGITAL MARKETING WITH AI

Digital Marketing with AI is one of the fastest-growing career domains, combining traditional digital marketing strategies with Artificial Intelligence, Generative AI,automation, predictive analytics, and data-driven decision-making. This course equips learners with the skills to plan, execute, optimize, and automate digital marketing campaigns using modern AI-powered tools. The program is designed for students, entrepreneurs, marketing professionals, freelancers, content creators, business owners, and career changers who want to become AI-enabled Digital Marketing Specialists.

Radical Technologies

50,000+ English 40 hours Weekdays / Weekends Classroom / Online / Corporate

Online / Classroom

IT Training Programme

Duration 40 hours

Batch Type Weekdays / Weekends

Mode of Training Classroom / Online / Corporate

Locations Pune, Bangalore, Kochi

Language English

Certification Globally Recognized

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100% placement assistance

What you'll learn

Understand core concepts and architecture from the ground up

Get hands-on with the tools used by working professionals

Build real-world projects you can add to your portfolio

Learn industry best practices and coding standards

Practice with real datasets and real-world scenarios

Prepare for certification and technical interviews

Work on collaborative, team-based exercises

Apply performance tuning and optimization techniques

Understand how the technology fits into a larger ecosystem

Complete assignments reviewed by mentors

Programme Overview

28 sections covering the complete curriculum — a single, progressive learning arc.

40 hours

Training Duration

Core Modules

299

Total Lessons

4.4★

Average Rating

50K+

Students Trained

Foundations & Core Concepts

Get hands-on with the fundamentals and architecture — the building blocks for everything that follows.

Fundamentals Architecture Setup

Hands-On Practical Training

Work through real exercises and assignments designed to mirror what you will do on the job.

Practicals Assignments Labs

Real-World Projects

Apply what you have learned to end-to-end projects that go straight into your portfolio.

Projects Portfolio Case Studies

Advanced Techniques

Go beyond the basics with advanced concepts, integrations and production-grade practices.

Advanced Integration Best Practices

Ecosystem Integration

Understand how this technology connects with the broader tools and platforms used in the industry.

Ecosystem Tools Platforms

Performance & Interview Prep

Master optimization techniques and prepare for the technical interview questions employers actually ask.

Optimization Interview Prep Certification

Who is this programme for?

Whether you're already writing code, working with data, or supporting applications today — this programme is built to take you into a DIGITAL MARKETING role.

Software Developers

Engineers who want to add this skill set to their toolkit

Analysts & Consultants

Professionals moving into a more technical, hands-on role

IT Professionals

System admins and support engineers upskilling into a new domain

Fresh Graduates

CS/IT graduates aiming for a job-ready technical role

Course Curriculum

28 sections • 299 lessons • 40 hours

Jump to Section

Total Duration

40 hours

100% Practical · Unlimited Doubt Sessions

01 Course Overview

The program is designed for students, entrepreneurs, marketing professionals, freelancers, content creators, business owners, and career changers who want to become AI-enabled Digital Marketing Specialists.

02 Learning Outcomes

• Understand Digital Marketing fundamentals

• Master SEO, SEM, Social Media, Email & Content Marketing

• Use AI tools for content creation and campaign optimization

• Execute Google Ads and Meta Ads campaigns

• Create AI-powered marketing automation workflows

• Analyze campaign performance using analytics tools

• Generate high-converting marketing content with AI

• Build an end-to-end digital marketing strategy

• Become job-ready as an AI Digital Marketing Professional

03 Prerequisites

• Basic Computer Knowledge

• Internet Browsing Skills

• MS Office / Google Workspace Basics

• Basic English Communication Skills

• No Coding Knowledge Required

• Basic Business Knowledge (Preferred)

04 Fundamentals

• Introduction to Digital Marketing

• Traditional vs Digital Marketing

• Marketing Funnel

• Customer Journey

• Branding Fundamentals

• Buyer Persona

• Lead Generation Concepts

• Marketing Channels

• Digital Marketing Strategy

• Introduction to Artificial Intelligence

• Generative AI Fundamentals

• Prompt Engineering Basics

• AI Ethics in Marketing

• Marketing Automation Overview

• Performance Marketing Concepts

05 Core Technical Topics (Main Syllabus)

Core Technical Topics (Main Syllabus)

06 Module 1: Digital Marketing Foundations

• Digital Marketing Ecosystem

• Website Fundamentals

• Domain & Hosting Basics

• Landing Pages

• Conversion Funnel

• Marketing KPIs

• Competitor Analysis

• Digital Marketing Planning

• Campaign Lifecycle

• Marketing Strategy Development

07 Module 2: Search Engine Optimization (SEO)

• Keyword Research

• Search Intent

• On-Page SEO

• Off-Page SEO

• Technical SEO

• Local SEO

• Mobile SEO

• E-commerce SEO

• SEO Audits

• Link Building

• Google Search Console

• AI-Powered SEO Optimization

08 Module 3: Search Engine Marketing (SEM)

• Google Ads Overview

• Campaign Types

• Search Campaigns

• Display Campaigns

• Video Campaigns

• Shopping Campaigns

• Performance Max

• Keyword Planner

• Bidding Strategies

• Ad Extensions

• Conversion Tracking

• AI-Based Campaign Optimization

09 Module 4: Social Media Marketing

• Facebook Marketing

• Instagram Marketing

• LinkedIn Marketing

• X (Twitter) Marketing

• YouTube Marketing

• Pinterest Marketing

• Social Media Content Planning

• Social Media Calendar

• Community Management

• Social Media Analytics

• AI Content Scheduling

• AI Caption & Hashtag Generation

10 Module 5: Content Marketing

• Content Strategy

• Blog Writing

• Website Content

• Copywriting

• Storytelling

• AI Blog Generation

• AI Content Optimization

• Video Scripts

• Content Repurposing

• Editorial Calendar

11 Module 6: Email Marketing

• Email Campaign Setup

• Subscriber Lists

• Segmentation

• Email Templates

• Drip Campaigns

• Personalization

• A/B Testing

• Automation Workflows

• AI Email Writing

• Email Analytics

12 Module 7: AI for Digital Marketing

• Generative AI for Marketing

• Prompt Engineering

• AI Content Creation

• AI Image Generation

• AI Video Creation

• AI Voice Generation

• AI Chatbots

• AI Marketing Automation

• AI Customer Support

• AI Analytics

• AI Campaign Optimization

• AI Market Research

13 Module 8: Marketing Analytics

• Google Analytics

• Google Tag Manager

• Conversion Tracking

• Goal Setup

• Dashboard Creation

• Campaign ROI

• Attribution Models

• User Behavior Analysis

• Performance Reports

• AI Predictive Analytics

14 Module 9: E-Commerce Marketing

• Shopify Marketing

• WooCommerce Marketing

• Product SEO

• Product Ads

• Shopping Campaigns

• Marketplace Marketing

• Cart Abandonment

• Customer Retention

• AI Product Description Generation

• AI Sales Forecasting

15 Module 10: Marketing Automation

• Lead Capture

• CRM Integration

• Marketing Workflows

• Lead Scoring

• Customer Segmentation

• Automated Email Campaigns

• WhatsApp Automation

• AI Workflow Automation

• Campaign Scheduling

• Customer Journey Automation

16 Module 11: Freelancing & Personal Branding

• Building a Portfolio

• LinkedIn Optimization

• Freelance Platforms

• Proposal Writing

• Client Communication

• Personal Branding

• AI Portfolio Creation

• Agency Workflow

• Client Reporting

• Pricing Strategies

17 Hands-On Labs

• Create a Digital Marketing Strategy

• Build an SEO-Optimized Website

• Perform Keyword Research

• Configure Google Search Console

• Launch Google Ads Campaigns

• Create Meta Ads Campaigns

• Build LinkedIn Marketing Campaigns

• Create AI-Generated Blog Posts

• Design Social Media Content with AI

• Generate AI Marketing Images

• Create AI Video Advertisements

• Set Up Email Automation Campaigns

• Configure Google Analytics

• Track Campaign Conversions

• Build Marketing Dashboards

• Create WhatsApp Marketing Automation

• Generate AI-Based Marketing Reports

• Optimize Campaign Performance Using AI

18 Assignments

• Perform Website SEO Audit

• Build a Content Marketing Calendar

• Launch Google Search Campaign

• Create Social Media Campaign Plan

• Generate AI-Based Marketing Content

• Optimize an Existing Website for SEO

• Design an Email Marketing Funnel

• Create Marketing Automation Workflow

• Analyze Campaign Performance Reports

• Develop a Complete Digital Marketing Strategy

19 Mini Projects

• Local Business Digital Marketing Campaign

• E-Commerce SEO Optimization

• AI Content Marketing Campaign

• Google Ads Lead Generation Campaign

• Social Media Branding for a Startup

• Marketing Automation for a Small Business

20 Capstone Projects

Project 1

Complete Digital Marketing Strategy for an E-Commerce Company

Project 2

AI-Powered Marketing Campaign for a Startup

Project 3

SEO + SEM + Social Media + Email Marketing Implementation

Project 4

End-to-End Lead Generation & Marketing Automation Solution

21 Real-Time Job Scenarios

• Improve website ranking using SEO.

• Reduce Google Ads cost while increasing conversions.

• Increase social media engagement with AI-generated content.

• Build a lead generation funnel for a service-based business.

• Recover abandoned shopping carts through email automation.

• Optimize Meta Ads targeting for better ROI.

• Create AI-powered content for daily marketing campaigns.

• Analyze campaign performance using Google Analytics.

• Manage multiple client marketing campaigns simultaneously.

• Present monthly marketing reports to stakeholders.

• Launch a new product marketing campaign.

• Handle client change requests and campaign optimization.

22 Troubleshooting Scenarios

• Website not ranking on search engines.

• Google Ads campaign rejected.

• Low ad Quality Score.

• Poor social media engagement.

• High website bounce rate.

• Email campaign delivery failures.

• Low email open and click-through rates.

• Conversion tracking not working.

• Landing page conversion issues.

• AI-generated content requiring human refinement.

• Marketing automation workflow failures.

• Declining campaign ROI.

23 Industry Tools

• ChatGPT

• Google Gemini

• Claude AI

• Microsoft Copilot

• Google Ads

• Google Analytics 4 (GA4)

• Google Tag Manager

• Google Search Console

• Google Keyword Planner

• Meta Ads Manager

• LinkedIn Campaign Manager

• Canva AI

• Adobe Express AI

• CapCut AI

• Mailchimp

• HubSpot CRM

• Zoho CRM

• Buffer

• Hootsuite

• Semrush

• Ahrefs

• Ubersuggest

• WordPress

• Shopify

• WooCommerce

• Notion AI

• Trello

• Jira

• Microsoft Excel

• Looker Studio

24 Best Practices

• Develop marketing strategies based on business goals and target audiences.

• Combine AI-generated content with human review to ensure quality and brand

consistency.

• Perform keyword research before creating SEO and paid campaigns.

• Monitor campaign performance continuously and optimize based on data.

• Use A/B testing for advertisements, emails, and landing pages.

• Follow search engine and advertising platform policies.

• Maintain consistent branding across all digital channels.

• Protect customer data and comply with privacy regulations.

• Build marketing automation workflows to improve efficiency.

• Track KPIs regularly and prepare actionable performance reports.

25 Certification Names

Recommended certifications include:

• Google Digital Marketing & E-commerce Professional Certificate

• Google Ads Search Certification

• Google Analytics Certification (GA4)

• HubSpot Digital Marketing Certification

• HubSpot Content Marketing Certification

• HubSpot Email Marketing Certification

• Meta Certified Digital Marketing Associate

• Semrush SEO Certification

• Microsoft Advertising Certification

• LinkedIn Marketing Labs Certification

• Salesforce AI Associate (Recommended for AI-enabled marketing careers)

26 Mock Interviews

Our mock interview process is designed to replicate interviews conducted by digital

marketing agencies, product companies, startups, e-commerce organizations, and consulting

firms.

Phase 1: Technical Assessment

• Digital marketing fundamentals.

• SEO, SEM, and social media concepts.

• Google Ads and Meta Ads campaign management.

• AI tools for marketing and content creation.

• Analytics and campaign optimization.

Phase 2: Scenario-Based Interview

›Candidates solve practical marketing scenarios such as:
›• Increasing website traffic through SEO.
›• Optimizing paid advertising campaigns.
›• Creating AI-assisted content strategies.
›• Improving lead generation and conversion rates.
›• Designing automated customer engagement workflows.

Phase 3: Practical Campaign Round

• Develop a complete digital marketing strategy.

• Build and optimize ad campaigns.

• Perform website SEO analysis.

• Generate AI-based content and marketing assets.

• Present campaign reports and recommendations.

Phase 4: HR & Communication Round

• Self-introduction.

• Portfolio and project presentation.

• Client communication simulation.

• Behavioral interview questions.

• Salary negotiation guidance.

Each mock interview concludes with detailed feedback, personalized improvement plans, and

repeated practice sessions to build confidence and maximize interview success.

27 Resume Preparation

We help candidates create professional resumes tailored for Digital Marketing Executive,

SEO Specialist,Performance Marketer, Social Media Manager, AI Marketing Specialist, and Digital Marketing Consultant roles.

Resume Preparation Includes

• Creating an ATS-friendly resume.

• Highlighting SEO, SEM, social media, analytics, and AI marketing skills.

• Showcasing live projects, campaign results, and portfolio links.

• Emphasizing certifications, tools, and measurable achievements.

• Optimizing resumes with recruiter-focused keywords.

• Building a professional LinkedIn profile and online portfolio.

• Conducting one-on-one resume review sessions with multiple revisions.

28 Placement Assistance - Through Our 850+ Hiring Partners

Our placement assistance program prepares candidates for opportunities with digital marketing agencies, product companies, e-commerce organizations, startups, IT companies,consulting firms, media agencies, and enterprise marketing teams.

Placement Support Includes

• Career counseling and digital marketing skill-gap assessment.

• Hands-on experience through live campaigns and industry projects.

• Resume and LinkedIn profile optimization.

• Technical, managerial, and HR mock interviews.

• Communication, presentation, and client interaction training.

• Regular interview scheduling through our network of 850+ hiring partners.

• Guidance on portfolio presentation, offer evaluation, and salary negotiation.

• Continued placement assistance until candidates secure suitable employment, subject to individual performance and employer hiring requirements.

Tools & Technologies

Every tool listed here is installed, configured and used in a hands-on lab session.

Core Tools

Hands-On Labs

Practical Environment

Industry-Standard Tools

Real-World Setup

Guided Exercises

Skill Building

Sample Datasets

Practice Material

Practice & Projects

Mini Projects

Applied Practice

Assignments

Mentor Reviewed

Doubt Sessions

Live Support

Career Readiness

Resume Building

Career Support

Mock Interviews

Interview Prep

Certification Prep

Global Recognition

Deployment & Delivery

Production Practices

Real-World Ready

Best Practices

Industry Standards

299+

Hands-On Lessons

Core Modules

40 hours

Training Duration

100%

Practical Training

You don't just learn DIGITAL MARKETING WITH AI. You ship it.

Three major projects, each mirroring how production teams actually work — from guided foundations to a portfolio-ready capstone.

PROJECT // 01

Guided Foundation Project

→Requirement Analysis

→Guided Implementation

→Mentor Review

→Iteration

Foundation Beginner

Apply the fundamentals in a structured, mentor-reviewed project

Take the core concepts from the first half of the curriculum and apply them to a realistic scenario, with guidance and feedback from your mentor at every step.

Structured project brief

Step-by-step implementation

Mentor feedback and review

Documented outcome

Stack Core Concepts Best Practices

PROJECT // 02

Applied Practice Project

→Scenario Design

→Independent Build

→Testing & Validation

→Peer Review

Applied Intermediate

Build a more independent project mirroring real production scenarios

Work through a project that combines multiple concepts from the curriculum, closer to how work is actually structured on the job — less hand-holding, more ownership.

End-to-end implementation

Testing and validation

Documentation

Peer/mentor review

Stack Applied Skills Testing

PROJECT // 03

Capstone Project

→Planning

→End-to-End Build

→Review & Refinement

→Presentation

Capstone Advanced

Take a project from requirements to a polished, portfolio-ready deliverable

Your final project — plan, build, test and present a complete solution using everything covered in the curriculum, reviewed by mentors before you graduate.

Complete working solution

Presentation-ready documentation

Mentor sign-off

Portfolio-ready deliverable

Stack Full Curriculum Portfolio

All 3 projects go directly into your portfolio & resume — reviewed by mentors before you graduate.

See Sample Project Reports

Upcoming Batches

No upcoming batches scheduled right now. Enquire to get notified.

Why Radical Technologies

Live Online Training

Highly practical oriented training
Installation support on your system
24/7 Email and Phone support
100% Placement Assistance
Global Certification Preparation
Trainer-Student Interactive Portal
Assignments and Projects by Mentors

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Live Classroom Training

Weekend / Weekdays / Morning / Evening batches
80:20 Practical and Theory ratio
Real-life Case Studies
Easy make-up for missed sessions
PSI | Kryterion | Redhat Test Centers
Lifetime Video Classroom Access (coming soon)
Resume Prep and Mock Interviews

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Self-Paced Training

Learn 300+ courses at your own time
50,000+ Satisfied Learners
Course Completion Certificate
Practical Labs available
Mentor Support available
Doubt Clearing Session available
10% Discounted Global Certification

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Global Certification

Radical Technologies is the leading IT certification institute in Pune, offering globally recognized certifications across various domains. With expert trainers and comprehensive materials, we ensure students gain in-depth knowledge and hands-on experience to excel in their careers. Our certification programs are tailored to meet industry standards — from cloud technologies to data science — empowering individuals to stay ahead in the ever-evolving tech landscape.

Career Services

At Radical Technologies, we are committed to your success beyond the classroom. Our 100% Job Assistance program ensures that you are not only equipped with industry-relevant skills but also guided through the job placement process. With personalised resume building, interview preparation, and access to our extensive network of hiring partners, we help you take the next step confidently into your IT career.