DIGITAL MARKETING

★★★★★

(2,095 ratings) 50,000+ Student

DIGITAL MARKETING

Digital marketing is a multifaceted field that encompasses a wide range of online strategies and techniques to promote products, services, brands, or organizations through digital channels. It involves leveraging various online platforms and tools to connect with and engage a target audience, drive traffic, and achieve marketing objectives.Digital marketing is an ever-evolving field that requires staying up-to-date with the latest trends, technologies, and consumer behaviors.

Radical Technologies

50,000+ English 70 hours Weekdays / Weekends Classroom / Online / Corporate

Online / Classroom

DIGITAL MARKETING

IT Training Programme

Duration 70 hours

Batch Type Weekdays / Weekends

Mode of Training Classroom / Online / Corporate

Locations Pune, Bangalore, Kochi

Language English

Certification Globally Recognized

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100% placement assistance

What you'll learn

Understand core concepts and architecture from the ground up

Get hands-on with the tools used by working professionals

Build real-world projects you can add to your portfolio

Learn industry best practices and coding standards

Practice with real datasets and real-world scenarios

Prepare for certification and technical interviews

Work on collaborative, team-based exercises

Apply performance tuning and optimization techniques

Understand how the technology fits into a larger ecosystem

Complete assignments reviewed by mentors

Programme Overview

14 sections covering the complete curriculum — a single, progressive learning arc.

70 hours

Training Duration

Core Modules

Total Lessons

4.4★

Average Rating

50K+

Students Trained

Foundations & Core Concepts

Get hands-on with the fundamentals and architecture — the building blocks for everything that follows.

Fundamentals Architecture Setup

Hands-On Practical Training

Work through real exercises and assignments designed to mirror what you will do on the job.

Practicals Assignments Labs

Real-World Projects

Apply what you have learned to end-to-end projects that go straight into your portfolio.

Projects Portfolio Case Studies

Advanced Techniques

Go beyond the basics with advanced concepts, integrations and production-grade practices.

Advanced Integration Best Practices

Ecosystem Integration

Understand how this technology connects with the broader tools and platforms used in the industry.

Ecosystem Tools Platforms

Performance & Interview Prep

Master optimization techniques and prepare for the technical interview questions employers actually ask.

Optimization Interview Prep Certification

Who is this programme for?

Whether you're already writing code, working with data, or supporting applications today — this programme is built to take you into a DIGITAL MARKETING role.

Software Developers

Engineers who want to add this skill set to their toolkit

Analysts & Consultants

Professionals moving into a more technical, hands-on role

IT Professionals

System admins and support engineers upskilling into a new domain

Fresh Graduates

CS/IT graduates aiming for a job-ready technical role

Course Curriculum

14 sections • 84 lessons • 70 hours

Jump to Section

Total Duration

70 hours

100% Practical · Unlimited Doubt Sessions

01 Module 1: Introduction to Digital Marketing (3 Hours)

• Overview of Digital Marketing

• Traditional Marketing vs. Digital Marketing

• Digital Marketing Channels

• Customer Journey and Marketing Funnel

• Career Opportunities in Digital Marketing

02 Module 2: Website Fundamentals (5 Hours)

• Introduction to Websites

• Domain Registration and Web Hosting

• Website Structure and Navigation

• Content Management Systems (CMS)

• WordPress Basics

• Landing Pages and Website Optimization

03 Module 3: Search Engine Optimization (SEO) (10 Hours)

• Introduction to SEO

• Search Engine Working Process

• Keyword Research

• On-Page SEO

• Off-Page SEO

• Technical SEO

• Local SEO

• Link Building Strategies

• SEO Audit and Reporting

• SEO Tools

04 Module 4: Google Analytics & Search Console (5 Hours)

• Introduction to Google Analytics (GA4)

• Website Traffic Analysis

• Events and Conversion Tracking

• Reports and Dashboards

• Google Search Console Setup and Features

05 Module 5: Search Engine Marketing (Google Ads) (8 Hours)

• Introduction to Google Ads

• Campaign Types

• Search Campaigns

• Display Campaigns

• Video Campaigns

• Performance Max Campaigns

• Conversion Tracking

• Campaign Optimization and Budget Management

06 Module 6: Social Media Marketing (8 Hours)

• Introduction to Social Media Marketing

• Facebook Marketing

• Instagram Marketing

• LinkedIn Marketing

• X (Twitter) Marketing

• YouTube Marketing

• Content Planning and Scheduling

• Social Media Analytics

07 Module 7: Meta Ads (Facebook & Instagram Advertising) (6 Hours)

• Meta Business Suite

• Campaign Objectives

• Audience Targeting

• Meta Pixel Setup

• Ad Creation and Optimization

• Performance Analysis

08 Module 8: Content Marketing & Copywriting (4 Hours)

• Content Marketing Strategy

• Blog Writing

• Website Copywriting

• Social Media Content

• AI-Assisted Content Creation

09 Module 9: Email Marketing (3 Hours)

• Introduction to Email Marketing

• Email Campaign Creation

• Audience Segmentation

• Marketing Automation

• Performance Metrics

10 Module 10: Affiliate & Influencer Marketing (2 Hours)

• Affiliate Marketing Concepts

• Influencer Marketing Strategies

• Campaign Planning

• Measuring Campaign Performance

11 Module 11: E-commerce Marketing (3 Hours)

• Introduction to E-commerce Marketing

• Shopify and WooCommerce Basics

• Product Listing Optimization

• Marketplace Marketing

• Conversion Rate Optimization

12 Module 12: AI Tools for Digital Marketing (3 Hours)

• AI in Digital Marketing

• ChatGPT for Content Creation

• Canva AI

• Google Gemini

• AI Tools for Image, Video, and Marketing Automation

13 Module 13: Online Reputation Management (2 Hours)

• Brand Reputation Management

• Online Reviews and Ratings

• Customer Engagement

• Crisis Management

14 Module 14: Digital Marketing Strategy, Live Projects & Case Studies (8 Hours)

• Digital Marketing Planning

• Campaign Strategy Development

• Budget Planning

• Performance Measurement

• Live Project Implementation

• Case Studies

• Portfolio Development

• Resume Building and Interview Preparation

Tools & Technologies

Every tool listed here is installed, configured and used in a hands-on lab session.

Core Tools

Hands-On Labs

Practical Environment

Industry-Standard Tools

Real-World Setup

Guided Exercises

Skill Building

Sample Datasets

Practice Material

Practice & Projects

Mini Projects

Applied Practice

Assignments

Mentor Reviewed

Doubt Sessions

Live Support

Career Readiness

Resume Building

Career Support

Mock Interviews

Interview Prep

Certification Prep

Global Recognition

Deployment & Delivery

Production Practices

Real-World Ready

Best Practices

Industry Standards

84+

Hands-On Lessons

Core Modules

70 hours

Training Duration

100%

Practical Training

You don't just learn DIGITAL MARKETING. You ship it.

Three major projects, each mirroring how production teams actually work — from guided foundations to a portfolio-ready capstone.

PROJECT // 01

Guided Foundation Project

→Requirement Analysis

→Guided Implementation

→Mentor Review

→Iteration

Foundation Beginner

Apply the fundamentals in a structured, mentor-reviewed project

Take the core concepts from the first half of the curriculum and apply them to a realistic scenario, with guidance and feedback from your mentor at every step.

Structured project brief

Step-by-step implementation

Mentor feedback and review

Documented outcome

Stack Core Concepts Best Practices

PROJECT // 02

Applied Practice Project

→Scenario Design

→Independent Build

→Testing & Validation

→Peer Review

Applied Intermediate

Build a more independent project mirroring real production scenarios

Work through a project that combines multiple concepts from the curriculum, closer to how work is actually structured on the job — less hand-holding, more ownership.

End-to-end implementation

Testing and validation

Documentation

Peer/mentor review

Stack Applied Skills Testing

PROJECT // 03

Capstone Project

→Planning

→End-to-End Build

→Review & Refinement

→Presentation

Capstone Advanced

Take a project from requirements to a polished, portfolio-ready deliverable

Your final project — plan, build, test and present a complete solution using everything covered in the curriculum, reviewed by mentors before you graduate.

Complete working solution

Presentation-ready documentation

Mentor sign-off

Portfolio-ready deliverable

Stack Full Curriculum Portfolio

All 3 projects go directly into your portfolio & resume — reviewed by mentors before you graduate.

See Sample Project Reports

Upcoming Batches

No upcoming batches scheduled right now. Enquire to get notified.

Why Radical Technologies

Live Online Training

Highly practical oriented training
Installation support on your system
24/7 Email and Phone support
100% Placement Assistance
Global Certification Preparation
Trainer-Student Interactive Portal
Assignments and Projects by Mentors

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Live Classroom Training

Weekend / Weekdays / Morning / Evening batches
80:20 Practical and Theory ratio
Real-life Case Studies
Easy make-up for missed sessions
PSI | Kryterion | Redhat Test Centers
Lifetime Video Classroom Access (coming soon)
Resume Prep and Mock Interviews

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Self-Paced Training

Learn 300+ courses at your own time
50,000+ Satisfied Learners
Course Completion Certificate
Practical Labs available
Mentor Support available
Doubt Clearing Session available
10% Discounted Global Certification

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Global Certification

Radical Technologies is the leading IT certification institute in Pune, offering globally recognized certifications across various domains. With expert trainers and comprehensive materials, we ensure students gain in-depth knowledge and hands-on experience to excel in their careers. Our certification programs are tailored to meet industry standards — from cloud technologies to data science — empowering individuals to stay ahead in the ever-evolving tech landscape.

Career Services

At Radical Technologies, we are committed to your success beyond the classroom. Our 100% Job Assistance program ensures that you are not only equipped with industry-relevant skills but also guided through the job placement process. With personalised resume building, interview preparation, and access to our extensive network of hiring partners, we help you take the next step confidently into your IT career.